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Color-change technology creates 'wow' moments for consumers, but it also drives social media engagement for brands.
June 1, 2020
By: Anthony Locicero
Copy editor, New York Post
Specialty inks that are popular among consumers for driving interest on packaging for beer, soda and candy are now feasible for fountain cups as a result of Chromatic Technologies’ invention of solvent-specialty inks. CTI invented a new suite of color-change technologies using solvent inks, including thermochromic (temperature-activated), photochromic (sunlight-activated), glow-in-the-dark and reveal technology (wherein CTI’s ink technology reveals a message after product consumption). ...
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